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Multi-Channel Marketing

By |February 16th, 2017|

So what is this multichannel marketing everyone is speaking of?? We define it as the practice of interaction with customers using a combination of indirect and direct marketing channels. Websites, social media, direct mail, emails, and more enable customers to take action, preferably to buy your product or services by utilizing the channel of their

Why New Non-Profits Fail

By |February 16th, 2017|

So many charities do yeomen work for their constituents’ day after day, overcoming significant obstacles to achieve a favorable outcome. These folks are committed to their cause, dedicated and engaged with their whole heart and soul attempting to improve the lives of others. However, the question follows, why are many of them unable to reach

M.A.P Out Your Year

By |January 19th, 2017|

Can you guess why this blog is written in blue? (Read the newsletter to find out the surprising answer) Conquered another year, did ya, with a gray scale mailer, a logo you drew with a pencil, a website your niece got out of a box and collateral printed on a crappy desktop inkjet. Well, Happy New

Giving is a Privilege

By |December 13th, 2016|

In typical LGC fashion, we are spicing things up. How you ask?? This year during the holiday season we are skipping the poinsettias. We apologize to those of you who rely on our poinsettias to decorate your offices, homes, or simply re-gift them. But, for those of you who dread watering this gift every day,

Giving In a Click

By |November 9th, 2016|Tags: , , , , |

It’s the holiday season, which means crisp air, fresh pies, shop ‘til you drop, be overly stressed, and of course figure out which non-profits you are donating to this year.   Between all that stress, baking, and shopping you find some peace in sitting down and deciding which charities you will help out. Although, sometimes, this

The Non-Original Approach To Originality

By |October 18th, 2016|Tags: , , , , , , |

Wait what?! You heard me! Businesses are playing ‘follow the leader’ in the non-original approach to originality. Businesses are ravenous creatures attempting to be liked, loved, respected, & successful. Hunger is good, though. Without hunger, there is no ambition. With no ambition, we fail, and so on and so forth. So let's add patience to

6 Business Card Ideas for Photographers

By |August 15th, 2016|Tags: , , , , , , |

In any profession, a business card is necessary. It allows you to expand your network and get the word out about your services and products. It also gives the first impression of your brand. A business card of excellent quality says you are not cheap, and you will make sure that your work, products, or