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Doing anything for 25 years is a hell of an accomplishment especially if it has been successful. July 1992 began the adventure that has become Lorraine Gregory Communications. After a career in the NYCPD from which I retired early I felt too young to be retired and...

You racked your brain to come up with a compelling offer and hope the world responds. You found some free images online and wrapped your words around them. You hold it up, you look at it, you fully understand it and just know that everyone...

By Gregory Demetriou, President & CEO of Lorraine Gregory Communications. Both are correct and different at the same time. Clearly stated, advertising is a component of marketing. Although the lines are often blurred and the terms get interchanged very often, understanding the dynamics at play can be...

By Gregory Demetriou, President & CEO of Lorraine Gregory Communications. It helps to talk to contemporaries, other executives, and CEOs; it is then when you realize that your organization in not unique and you really don’t suck as a leader. The topic over breakfast this morning was...