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By Gregory Demetriou, President & CEO of Lorraine Gregory Communications. Both are correct and different at the same time. Clearly stated, advertising is a component of marketing. Although the lines are often blurred and the terms get interchanged very often, understanding the dynamics at play can be...

By Gregory Demetriou, President & CEO of Lorraine Gregory Communications. It helps to talk to contemporaries, other executives, and CEOs; it is then when you realize that your organization in not unique and you really don’t suck as a leader. The topic over breakfast this morning was...