Project Description

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Characters

Tam O’Shanter Country Club

Setting

Nestled within the magnificent surroundings of the prestigious Gold Coast on Long Island, NY’s famed North Shore.

Plot

This exclusive private golf club wanted to update their website to deliver an engaging experience to their users and incorporate both a tee-time reservations system and member log-in portal.

Conflict

LGC conducted a full audit of Tam O’Shanter’s then-current site, along with a thorough review of all available graphical assets. LGC then recommended, arranged, and oversaw a photo shoot of the entire property to be used in support of the new site, and to also build up Tam O’Shanter’s library of graphical assets for usage in a variety of integrated digital applications.

LGC worked with the Club’s Board of Directors, a small test group, and Club members to outline a new site architecture that incorporated each sector’s needs, including the tee-time reservations system and a member login portal.

Resolution

Tam O’Shanter Country Club now has a premium site that has been designed to be very contemporary and almost minimalistic, to allow the beauty of the Club to be the main attraction. The teams collectively determined that the site’s visual design had to support these images rather than overwhelm them, therefore the site’s highly visual and magazine-inspired look, along with both an integrated reservations system and members-only section, has resulted in a very positive reaction by members, customers, and staff alike.