Project Description

Characters

Champion Metal & Glass

Setting

Located in Hauppauge’s Industrial Park, this premier architectural metal and glass company has worked with clients such as the New York Yankees and North Shore LIJ to NY Presbyterian Hospital and Jet Blue.

Plot

Champion Metal & Glass had experienced great growth in all areas of their business but found their online presence to be lacking and in need of enhancement.

Conflict

LGC conducted a full audit of Champion’s digital footprint and began working to establish and maintain their presence on both LinkedIn and Facebook. In generating online content for the firm, the decision was made to also write two bylined articles – first, a company profile, and second, an owner profile. Due to the organization’s location in the Hauppauge Industrial Park, a membership was established within HIA-LI (Hauppauge Industrial Association). A corporate video was recommended as part of their integrated digital marketing campaign, but also as a valuable public relations tool.

Resolution

Both articles were successfully picked up + published, including by HuffingtonPost.com. Champion Metal & Glass’s active work with the HIA-LI allowed them to be recognized them as finalists for the 2014 HIA Business Achievement Award. The corporate video was been written + produced with an evergreen approach, allowing it to be utilized for years to come.