Project Description

BSA Case Study

Characters

Boy Scouts of America, Suffolk County Chapter

Project

Wake Up Our Waterfront Crowdfunding Campaign

Fundraising Goal

$15,000.00

Total Raised

$15,187.96

Campaign Length

60 Days

Goal Reached in

43 Days

Link

http://wakeupourwaterfront.mydagsite.com/

Plot + Conflict

The waterfront at Boy Scouts of America, Suffolk County Chapter’s Baiting Hollow Scout Camp is one of the most popular places to be. In 2014 alone, 7,000 Scouts camped at Baiting Hollow Scout Camp. But while the natural beauty and resources available at the camp are top notch, its equipment was in need of some serious updating.

The nonprofit decided to launch a two-month-long fundraising campaign to raise money for quality water enrichment equipment – focusing on canoes, stand up paddle boards (SUPs), and a log roller – that was not provided by any other funding. However, it knew how difficult the task of raising these funds would be as this nonprofit typically solicits from the same donor pool for all of their fundraising efforts.

Resolution

The techniques in this case are not fancy or unique. This campaign combines a clear and focused narrative with touching and heartfelt pictures – allowing the audience to grasp the story quickly and clearly. While public relations was utilized in getting the message out to a newer, more broad audience, harnessing the power of planned social media was the star of this campaign – along with setting a reasonable fundraising goal and a realistic timeline to raise funds. It’s important to note that both the Scout’s and Camp’s Facebook and Twitter pages were well managed and utilized in terms of securing new followers, developing a new tailored audience list, and in consistency in both posting and promotion.

Tools Utilized

  • Deposit-A-Gift Crowdfunding Platform
  • Photos
  • Graphics (campaign logo, cover photos for social channels and crowdfunding platform, social media posts)
  • Social Media Calendar Development + Maintenance
  • eBlasts via Constant Contact
  • Public Relations, with pick up in local media outlets, including a feature in Newsday