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As I write this, more than 60 million Americans have voted during the last two-plus weeks. In terms of voter participation that is good for the country. However, and there is a really big [...]

Let me start with my bona fides: I am the CEO of Lorraine Gregory Communications, an integrated marketing company. My previous position was Director of Processing for the exclusive mailing shop [...]

Simply put, no jargon, no hype, integrated marketing is merely the mix of appropriate mediums, media and processes used to enhance the effectiveness of any campaign. Confusion sometimes comes [...]