Early voting is a bad idea for the nation
As I write this, more than 60 million Americans have voted during the last two-plus weeks. In terms of voter participation that is good for the country. However, and there is a really big [...]
Mail and the election are fraught with problems
Let me start with my bona fides: I am the CEO of Lorraine Gregory Communications, an integrated marketing company. My previous position was Director of Processing for the exclusive mailing shop [...]
What is “Integrated” Marketing?
Simply put, no jargon, no hype, integrated marketing is merely the mix of appropriate mediums, media and processes used to enhance the effectiveness of any campaign. Confusion sometimes comes [...]
There’s a lack of ‘contact’ on too many websites
Over the past several weeks I have noticed more and more the empty hole my requests have fallen into. We all see the tab at the top of web sites home pages “contact” and many of us use them [...]
