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LGC Blog

HISTORY OF A BRAND

1992 – Lorraine Gregory Corporation started

1992 – Bi-County Mailing acquired

1996 – American Mail Communications launched

2010 – Direct Printing Connection acquired

2011 – Precision Envelope and Printing acquired

2015 – CPW Group Inc. acquired

2015 – Lorraine Gregory Communications folds Bi-County Mailing,

American Mail Communications, Direct PrintingConnection,

Precision Envelope and CPW Group, Inc.under one umbrella brand

2015 – New brand identity launched

2020/2021 – Lorraine Gregory brand comes of age

 

Twenty-eight years in the making. From a small storefront business to a premiere marketing, advertising and communication company has been the work of dedicated ownership, executives, management, and staff at different stages of growth. Lorraine Gregory Communications has matured and thrived. The business model has changed accordingly.

The totality of service offerings has broadened the penetration into more complex and substantial campaigns, assignments, and projects.

Some may say that once established, a brand should live for an extended period of time. The criticism is that change for the sake of change is not wise, and possibly egotistic. Neither of those are true in our case.

Businesses go through stages of growth just like children become teenagers and teenagers become adults, etc. What was appropriate at earlier stages is no longer a look that speaks to the current state of things.

When the subject of a brand change or brand refresh was first broached it was because we were no longer the brand we showed the marketplace. Oh, it was working well enough, but the company had moved on.

Even though we have advised clients that the mission statement and company values are the most important to define first, we made the choice to concentrate on the new look. The reason was we were ending the old and taking on something new and original. Our mission and vision statements were comfortable going forward with minor tweaks, so I guess you could call this a refresh and not a rebrand.

The launch of the new look elevates the persona, the stability, and the enduring aspect of a long-respected company. The words that guided the new logo design and colors were substantial and elegant. You will immediately identify the two aspects in the very clean and straight forward look. No gimmicks, no eye-popping colors, or quirky fonts. We are beyond proud of what our designers have achieved.

Our new website showcases a completely refined user experience, smooth navigation, and illustrative imagery that brings the messaging and content front and center.  The sense of credibility, solidness, and a mature persona are readily apparent.

We can showcase our work product, explain the process, and need for our service offerings individually and collectively.

We are particularly proud of the presentation of completed projects both physical and digital. A major addition is our ability to present our full-scale video and film production department housed in our two studios. An addition that separates Lorraine Gregory from other agencies.

We believe that the new look will last for many years to come.  It is created with the future in mind and will live through the anticipated growth of the business.

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Greg Demetriou

Greg Demetriou

The author, Greg Demetriou is the CEO of Lorraine Gregory Communications, the founder of GregsCornerOffice.com and the host of the Ask A CEO video and podcast show. He can be reached at greg@lgcli.com. To learn more about Greg, read Greg's full bio page.