Here is a quick quiz that will highlight your current marketing strategy and what you should really be doing. Does your company have a marketing plan? □ Yes □ No Does your company budget [...]
With all the volatility in the stock market, the trade war with China, the pandemic, election upheaval, and looming tax hikes from the new administration, it is beginning to look like 2021 [...]
Day 35 of my COVID saga and the fog is finally lifting. For 23 of those days, I was hospitalized and received COVID treatment that included Remdesivir intravenously and steroid injections. Chest [...]
Immediate Release January 4, 2021 Lorraine Gregory Corporation installs new President, Benjamin “Jay” Demetriou. For over twenty years Benjamin “Jay” Demetriou has been a cornerstone of the [...]
Editor’s note: Greg Demetriou, a regular LIBN columnist and Long Island Business Hall of Fame member, is fighting COVID in an area hospital. He penned this column from his hospital bed, where he [...]
As I write this, more than 60 million Americans have voted during the last two-plus weeks. In terms of voter participation that is good for the country. However, and there is a really big [...]
Let me start with my bona fides: I am the CEO of Lorraine Gregory Communications, an integrated marketing company. My previous position was Director of Processing for the exclusive mailing shop [...]
Simply put, no jargon, no hype, integrated marketing is merely the mix of appropriate mediums, media and processes used to enhance the effectiveness of any campaign. Confusion sometimes comes [...]
