As the world reopens so do businesses, including your competition. The last several months have made a loud sucking sound as cash has flowed out of many businesses who are now faced with profound [...]

All of that is well and good, but what are you to do as a small business? The answer is simple. Ask your friends. Surely, if you have been in business for any period, you have business associates [...]

  “Imitation is the greatest form of flattery” — Charles Caleb Colton 1777-1832 The quote has long held that ideas, creations, and concepts of all kinds that find their foundation in [...]

The stay at home edict was a two-sided sword. The commute was nonexistent, the food was much better, the comfort level was way up. However, one of my biggest obstacles was not ignoring the wife [...]

Recently I had the occasion to be on a conference call with several members of a board of directors that I am on. I suppose there were a dozen faceless voices on the call. To be kind it was a [...]

Many pundits have said Direct Mail is dead. They must be digital online players or media types aiming to steer more business to themselves. The truth is that Direct Marketing, especially Direct [...]

You are not alone. However, I am here to say hit the off button before you trash everything you know works. Now is not the time for doom and gloom. Now is the time for thoughtful aggression, calm [...]