Firing your business development officer could be a pretty drastic step. I’m not really advocating that you take any action one way or the other, but if you’re not happy with your [...]

As I write this the temperature is a balmy 38 degrees. One of the first warnings of things to come. Picture my frown. But things are warm and cozy at Lorraine Gregory. A lot of exciting, new and [...]

Pitching is the primary means by which marketers and advertisers capture new business. Pitches come in all shapes and sizes depending on the opportunity. We’ve all endured them, failed at [...]

  The Life Center of Long Island is a small group of dedicated individuals that realized the necessity to help pregnant women in need. Established in 1986, The Life Center has grown into a [...]

Autumn is fully entrenched and do I dare say, winter is looming in just a few short weeks. No matter, we will be here through it all. 71 days until Christmas. Sadly, still 223 days to Memorial [...]

Many business owners are now learning about the need to have Americans with Disability Act (ADA) compliant websites. Even conscientious and sincere owners who want to proactively make their [...]

Delivered by Gloria Swanson as the driven big-screen actress Norma Desmond in the closing scenes of the 1950 movie Sunset Blvd. The classic reference is that she is finally ready to bring her [...]

Editor’s note: In light of recent mass shootings, LIBN contributor Greg Demetriou, a former police detective, offered this opinion column. Shots ring out. You immediately face the choice – fight [...]

Television, radio, direct mail, print, and billboards…  In the past those were the places where marketing happened.   Of course, they are still staples when it comes to putting a message in front [...]