Let me start with my bona fides: I am the CEO of Lorraine Gregory Communications, an integrated marketing company. My previous position was Director of Processing for the exclusive mailing shop [...]
Simply put, no jargon, no hype, integrated marketing is merely the mix of appropriate mediums, media and processes used to enhance the effectiveness of any campaign. Confusion sometimes comes [...]
A recent search of leading accounting firms and their websites revealed: Most are not secure sites Few are Americans with Disabilities Act (ADA) compliant Many have old and outdated appearances [...]
A recent search of legal firms and their websites revealed: Most are not secure sites Few are Americans with Disabilities Act (ADA) compliant Many have old and outdated appearances Unsatisfactory [...]
A few years ago, the Huffington Post published my column titled “Success Soup – What is the recipe?” The “Recipe” still holds up today and is the driving force in the success of [...]
In 2017 Huffington Post published my column titled “Of Penguins and Mice – Coping with Change.” It was my take on changes in business and leadership’s reaction to marketplace shift as presented [...]
As the world reopens so do businesses, including your competition. The last several months have made a loud sucking sound as cash has flowed out of many businesses who are now faced with profound [...]
“Imitation is the greatest form of flattery” — Charles Caleb Colton 1777-1832 The quote has long held that ideas, creations, and concepts of all kinds that find their foundation in [...]
