Marketing

Illustration attracts customers to a product or service they may have otherwise overlooked. Photography or stock illustration may be enough to get this done, but commissioning artwork has bigger [...]

Why are television ads on the Super Bowl so expensive? Why do advertisers gladly hand over millions of dollars per spot? Simple answer… they work. The Super Bowl is one of the most watched [...]

It’s a new year, and our creative juices are already flowing at hyperspeed. January is creativity month, and here at Lorraine Gregory, we’re determined to make 2020 our most [...]

Television, radio, direct mail, print, and billboards…  In the past those were the places where marketing happened.   Of course, they are still staples when it comes to putting a message in front [...]

Greg goes into the specifics of story telling and how it could positively impact your brand.  Read more below. Read the original Article HERE.

I’ve been asked many times to explain the difference between marketing and public relations. Of course, they are different, but since I am a marketer running a company that also handles Public [...]