Fighting Misinformation Through Video
Industry: Nonprofit
Service: Video Services
Background:
IPRO is a nonprofit that works with agencies, providers, and patients to boost healthcare quality. The organization provides data, resources, and guidance to help healthcare systems enhance outcomes and patient experiences.
Challenge:
Facing low vaccine literacy and widespread myths, IPRO needed clear, engaging content about Covid 19 and other vaccines. Misinformation and skepticism threatened vaccine uptake, so the organization required a single, simple message that could reach diverse audiences and build trust quickly.
Solution:
LGC Studios teamed with IPRO to craft a short, animated video. We wrote a focused script, designed relatable characters, and built scenes that debunked myths and explained how vaccines work. Throughout production, IPRO reviewed storyboards and rough cuts, ensuring accuracy and tone. Final animations were delivered in web‑ and social‑friendly formats for maximum reach.