Industry: Financial
Service: Lead Gen & SEO
Background:
Billd provides specialized capital solutions for commercial construction subcontractors, addressing industry-specific financial challenges. By offering funding that improves cash flow and predictability, they empower businesses to navigate growth, manage expenses, and enhance profitability
Challenge:
The company wanted to create a lead magnet that would allow them to acquire more first party contacts and increase their SEO value through backlinks to their website.
Solution:
We developed an annual industry report, leveraging hundreds of survey responses to create valuable, data-driven insights for Billd’s target audience of general contractors, subcontractors, and material suppliers. Websites and journalists love speaking about industry data so creating something new and proprietary made for a great opportunity for mentions, shares and backlinks. We gated this content on a custom created landing page which allowed people to download the report for free in exchange for their contact information.