Cambridge Pavingstones “ArmorTec Man” TV Ad Earns 2026 Hermes Honorable Mention
Category: TV Ad
Service: Video Production
Background:
Cambridge Pavingstones is a family-owned manufacturer known for building quality pavingstones made to last. The brand relies heavily on its core family values and the strong leadership of founder and CEO Charles Gamarekian.
Challenge:
Cambridge needed a broadcast campaign that reassured customers about brand durability while playfully subverting traditional corporate succession announcements. The goal was to craft a clever, humorous concept proving the founder is just as permanent as the pavingstones he manufactures.
Solution:
LGC Studios managed scriptwriting, filming, and direction to execute this comedic misdirection. The commercial set up a classic succession story before Charles crashed his own announcement in full armor. The piece successfully combined company mission with a memorable, lighthearted twist.