Industry: Real Estate
Service: Social
Background:
Divvy Homes is a modern-day rent-to-own solution that helps renters become homeowners. They purchase the home a renter wants and lease it back for three years, allowing them to save for ownership. A portion of each rent payment goes toward the down payment.
Challenge:
Facebook ads were their most significant source of leads for Divvy, and they needed to hit for their investors. Those chose us because they needed a team with knowledge of the real estate industry and a proven track record of success with Facebook advertising in this market.
With a budget of $100k/mo. on Facebook and Instagram, they needed a way to acquire more quality leads who pre-qualified for Divvy’s rent-to-own program. Their cost per result (Pre-Qualification & Approved, “PQA”) was over $200, making it necessary to lower acquisition costs while maintaining lead quality
Solution:
We implemented a strategy that focused on high-performing video ads, which outperformed the static image ads Divvy had been using historically. Additionally, we leveraged higher-quality lookalike audiences to drive down acquisition costs and improve lead quality.