Empowering Giving Through Strategic Direct Mail

Industry: Nonprofit

Service: Design, Print & Mail

Background:

Girls Inc. of Long Island is the preeminent girls’ leadership organization dedicated to equipping girls to reach their full potential. With more than 160 years of experience working with and on behalf of girls, the organization delivers research-driven programming that changes the trajectory of girls’ lives and prepares them for lifelong success.

Challenge:

For its annual Giving Tuesday fundraising efforts, Girls Inc. needed a compelling, cost-efficient 4x6 postcard to strengthen donor engagement, communicate its mission, and drive action. The mailer had to allow undeliverable returns at no additional charge and meet postal requirements for addressing and First-Class mailing, while balancing storytelling, visual impact, and a clear call to action.

Solution:

We partnered with Girls Inc. to design and produce a Giving Tuesday postcard that paired mission-driven storytelling with efficient direct mail execution. Featuring real Girls Inc. participants, the design reinforced the organization’s commitment to empowering girls to be strong, smart, and bold.

LGC managed the project from concept through print production, delivering a visually compelling postcard with a clear call to action in support of Girls Inc. of Long Island’s Giving Tuesday fundraising efforts.