Industry: Education
Service: Paid Media
Background:
Interplay Learning is an innovator in the skilled trades workforce training and education space. Catering to individual contractors and large facilities maintenance enterprises alike, Interplay leverages virtual reality simulations to offer a modern, realistic solution to job training.
Challenge:
Interplay Learning wanted to increase the number and quality of sales-qualified leads (SQLs), while decreasing cost-per-lead (CPSQL) as much as possible.
Solution:
We executed a carefully crafted a new paid media strategy, informed by Interplay’s goals. Our team also helped Interplay reevaluate how leads were defined, allowing the sales team to focus on stronger leads and, in turn, close more accounts.