Engaging New Audiences Through Storytelling

Industry: Financial Services

Service: Video Production

Background:

Island Federal Credit Union (IFCU) is a member-focused financial institution dedicated to serving diverse communities across Long Island. With a commitment to financial education, personalized service, and community engagement, IFCU provides a full range of banking products and services to help members achieve their financial goals.

Challenge:

As part of its mission to attract new customers and engage younger, more diverse audiences, IFCU had recently rebranded and needed an engaging way to communicate its new identity and the benefits of its “IF” Campaign. The challenge was to connect with a younger, more diverse audience while ensuring that the brand’s core message was clear and visually compelling across multiple platforms.

Solution:

LGC Studios developed a comprehensive video strategy centered on the “what ifs” the financial institution could help its members achieve. Through careful scripting and motion graphics, the videos highlighted the brand while visually representing the younger and diverse target audience. The content was customized for different platforms, including concise TV spots and longer, more detailed in-branch videos, ensuring the brand message was consistently delivered.