Streamlining Patient Outreach for 140 Practices Through Intelligent Automation

Industry: Healthcare

Service: Direct Mail & Data Integration

Background:

Northwell Health is New York State’s largest healthcare provider and a nationally recognized nonprofit network. With 28 hospitals, and over 1,000 outpatient facilities and 4,200 physicians, Northwell delivers community-based care to millions of patients each year.

As part of its ongoing commitment to preventive care, they sought to reconnect patients who had not recently visited their physicians for wellness check-ups.

Challenge:

Implement a cost-effective, automated direct mail solution that could serve 140 practices across the network. Each practice needed its own customized reminder card and envelope—reflecting its branding, specialty, and location, while maintaining consistency and accuracy across the campaign.

Every element, from data integration to printing and mailing, had to stay within the strict budget of a First-Class Stamp ($0.69 per piece), including all production and postage costs.

Solution:

LGC tackled the campaign with an advanced automation strategy that streamlined the entire outreach process from start to finish—from data integration to dynamic personalization for all 140 practices. Using cutting-edge printing technology, we produced everything in a single run. Rigorous quality controls ensured accuracy, completing the project at $0.41 per piece, well below Northwell’s budget.