Case Study Northwell Health

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Delivering Care Through Direct Mail

Industry: Healthcare

Service: Print Production & Direct Mail

Background:

Northwell Health is New York’s largest healthcare provider and private employer, serving millions of patients through a network of hospitals, outpatient facilities, and more than 4,200 affiliated physicians. With a strong focus on patient care and compliance, Northwell Health relies on trusted partners to help manage critical communications efficiently and securely.

Challenge:

Northwell Health needed a partner who could streamline communications to patients and colleagues while ensuring strict HIPAA compliance. Any delays or errors in direct mail could lead to lost patients or legal exposure, so the solution had to handle high-volume production with precision while integrating smoothly into existing workflows.

Solution:

Lorraine Gregory Communications, a HIPAA-certified provider, developed a comprehensive communication plan that managed data processing, design, approvals, and production to deliver a flawless print and direct mail campaign with minimal disruption to existing workflows.

 

The Results

  • Achieved preferred vendor status with Northwell Health
  • Successfully mailed more than 5 million pieces
  • Upheld precise execution standards throughout the campaign
  • Helped minimize HIPAA, legal, and regulatory risks associated with direct marketing communications

Northwell Says

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