Personalized Appeal, Powerful Results

Industry: Higher Education

Service: Direct Mail & Print Production

Background:

St. John’s University is a private Catholic institution in Queens, New York, serving a diverse student body through a wide range of academic programs.

Challenge:

St. John’s University needed a partner to handle the design and production of their annual appeals for multiple departments and alumni. Their goal was to save costs on both production and postage, while simultaneously increasing appeal giving.

Solution:

In true partnership fashion, a plan was crafted using unique, segmented appeal letters with personalized QR codes for digital annual fund payment and submission. The use of programmatic expressions based on demographic make-up and coding, allowed for minimal production runs which helped minimize overall spend.