Industry: Fertility
Service: Paid Media
Background:
The World Egg and Sperm Bank is the first independent egg bank and has been the leader in egg banking since 2004.
Challenge:
The World Egg & Sperm Bank needed to find a way to generate more donor registrations at a lower cost through Google Ads.
Solution:
Our team swiftly optimized the campaign structure, refining ad groups to ensure tightly themed keyword groupings that enabled hyper-focused ad copy. We paused underperforming keywords while identifying new, high-potential keyword opportunities. And by shifting keyword match types from broad to phrase and implementing an extensive negative keyword list, we eliminated irrelevant traffic and improved targeting.
Additionally, we tested new bidding strategies to align more with their goals, and created a high performing, conversion rate optimized landing page that was built to drive egg donor registrations.