Marketing & Advertising

Customized solutions that drive real results.

Strategize, plan, and execute data-driven marketing campaigns that ensure your brand reaches the right people, at the right time, in the right way, positioning your brand for growth.

Strategy

Customized marketing plans aligned with your business goals.

Goal-oriented marketing strategies designed around your specific business objectives. Whether you need to increase brand awareness, boost conversions, or break into new markets, we create a roadmap that gets you there.

  • Market Research
  • Brand & Audience Analysis
  • Competitive Analysis
  • Campaign Planning
  • Audience Segmentation
  • Messaging Development
Strategy

Case Study:

457%
Sales Qualified Leads
73%
Decrease in cost per SQL

The Goal:

Interplay Learning wanted to increase the volume and quality of B2B sales qualified leads (SQL) while driving overall cost per SQL down.

The Strategy:

We developed a full-funnel performance marketing strategy across LinkedIn, Google, and Facebook, building granular audience segments, enhancing ad creative, and working closely with the sales team to refine lead scoring.

Media Planning

Identifying the right platforms to maximize reach.

We know the ad channels, we have the expertise, and we’ve seen the results. From traditional platforms to digital ecosystems, we align your goals with the full media landscape to craft comprehensive plans that ensure your message is seen by your target audience.

  • Channel Selection
  • Budget Allocation
  • Media Scheduling
Media Planning

Case Study:

75%
Decrease in cost per lead
1,470
Monthly pre-qualified leads

The Goal:

Divvy needed a new way to acquire more pre-qualified leads for their rent-to-own program.

The Solution:

We focused on high-performing video ads, which outperformed the static image ads Divvy had been using, and we leveraged higher-quality lookalike audiences to drive down acquisition costs and improve lead quality..

Media Buying

Securing the best ad placements for optimal ROI.

Our buying power and experience give you access to the best media placements and pricing. We focus on maximizing your investment while delivering measurable returns—no matter the platform: Digital, Television, Radio, Streaming, Print, Out-of-Home.

  • Negotiations and Placement
  • Rate Management
  • Performance Tracking
Media Buying Lorraine Gregory Communications

Case Study:

350%
Decrease in cost per registration
525
Average Monthly MQLs

The Goal:

Partnered with another agency, EasyKnock’s cost per lead and cost per registration was becoming too costly to obtain a return on ad spend, so they turned to us to reverse the trajectory.

The Solution:

Using new ad creatives, A/B testing on landing pages, and the implementation of lookalike audiences and retargeting, we were able to reduce cost per registration and grow the sales funnel.

Public Relations

Amplifying your brand with media and storytelling.

PR is the humble brag your brand deserves!  Leverage our network and tools to get the exposure needed for thought leader and subject matter positioning for you and your brand and drive relevant traffic to your site.

  • Press Releases
  • Online Media Mentions
  • Company Awards
  • Guest Posts and Quotes
  • Podcast Interviews
  • Tailored Pitches
  • Journalist and Media Network
Public Relations Lorraine Gregory Communications

Case Study:

2,972%
Surge in site traffic
36
Media Placements

The Goal:

Use the power of PR to drive awareness and traffic for InHance Interiors.

The Solution:

Strategic media outreach, leveraging journalist contacts, and targeted pitching, to secure placements, drive web traffic, and boost brand visibility.

Strategic Solutions

Make your brand impossible to ignore.