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Measuring Marketing Beyond ROI

Author: Jay Demetriou Date: October 13, 2026

Measuring Marketing Beyond ROI Every marketing leader understands the pressure to quantify and…

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From detective to entrepreneur: What the badge taught me about business

From detective to entrepreneur: What the badge taught me about business

Author: Greg Demetriou Date: October 7, 2026

From detective to entrepreneur: What the badge taught me about business I have been asked many…

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Why white papers remain a valuable marketing tool

Why white papers remain a valuable marketing tool

Author: Greg Demetriou Date: August 13, 2026

Why white papers remain a valuable marketing tool There is certainly no shortage of content…

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From Video Projects to Video Systems

From Video Projects to Video Systems

Author: Deana Ambrosio Date: July 1, 2026

From Video Projects to Video Systems Video has become a core communication capability across…

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Demetriou: AI fear of missing out reshapes business strategies

Demetriou: AI fear of missing out reshapes business strategies

Author: Greg Demetriou Date: June 8, 2026

Demetriou: AI fear of missing out reshapes business strategies Artificial intelligence has moved…

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I’m a Writer, Not an Editor

I’m a Writer, Not an Editor

Author: Greg Demetriou Date: May 5, 2026

I’m a Writer, Not an Editor Allow me to introduce myself. I am the CEO of Lorraine Gregory…

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Why most marketing structures fail—and the one that actually works

Why most marketing structures fail—and the one that actually works

Author: Greg Demetriou Date: April 3, 2026

Why most marketing structures fail—and the one that actually works Marketing has never been more…

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Keeping it real: Long Island professionals use AI cautiously

Keeping it real: Long Island professionals use AI cautiously

Author: Long Island Business News Date: March 20, 2026

Keeping it real: Long Island professionals use AI cautiously After years of accelerated investment…

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Calling out AI

Calling out AI

Author: Greg Demetriou Date: March 5, 2026

Calling out AI New York State has passed, and Governor Hochul has signed, Senate Bill S8420A, which…

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Demetriou: When to Pursue Acquisitions Over Organic Growth

Demetriou: When to Pursue Acquisitions Over Organic Growth

Author: Greg Demetriou Date: February 5, 2026

Demetriou: When to pursue acquisitions over organic growth In Brief: Companies typically pursue…

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The Enduring Value of Being a Mentor

The Enduring Value of Being a Mentor

Author: Greg Demetriou Date: February 2, 2026

The Enduring Value of Being a Mentor In a world defined by rapid change, constant reinvention, and…

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